Get a new fragrance from a well-known brand right to your door every month. Does that sound expensive? Then you probably have not heard of Prfuem
Artist Andy Warhol was known for frequently changing his signature scent. He used at most the same scent for three months and then never used it again.
Whether he is the inspiration behind the new generation of perfume consumers, we can not say for sure. The fact is that modern consumers demand variety, quality and branded products. Sticking to the same scent for a number of years no longer feels adequate and contemporary. Unfortunately, perfumes are expensive, last forever, and they are not very practical to carry on the go.